The soapi story

Who are we?

Our Soapi story begins with something very ordinary: using soap. A suitable holder for optimal use was lacking, and so the idea for the object that would soon become Soapi was born.

We are Emilia and Karli, and together we founded Soapi GmbH at the beginning of 2023. With Soapi, our first product, we combine our passion for products made from sustainable raw materials that simplify our everyday lives and look cool at the same time.

Soapi on an important mission

Small Soapi, with a big impact

Soapi combines the principles of recycle, reuse, and reduce in a single product. The bottle cap on the soap is recycled, plastic bottles disappear from the bathroom, and the material from which Soapi is made is cast from over 90% discarded fishing nets. In this way, the nets don't end up in the ocean, but in a new form in the bathroom and kitchen.

With our Soapi, we know exactly how it's made, and the recipe is no secret. Fishing nets and marine waste are combined with pigments to create a new Soapi, which is then assembled in Berlin.

Its clever design makes it incredibly easy to use and reliably and durably holds your soaps and solid shampoos. It also extends the lifespan of your soap, as it no longer needs to sit in a wet soap dish. This way, nothing is left to chance, and switching to solid soaps and shampoos is simple again.

Impact. Why Soapi?

Magnetic soap holders aren't anything new? Did your grandma have one of those?

She was right: the system is practical and incredibly sustainable. Nevertheless, hardly anyone owns such magnetic soap holders because they are considered old-fashioned, unattractive, or have simply been forgotten.

Soapi is an upgrade for this system!

It combines sustainability with a simple design and is incredibly practical. The plastic waste in your bathroom will disappear as if by magic, because now you can easily attach your shampoos and soaps to the wall or in the shower.

With every Soapi, you help reduce the amount of plastic in our oceans, as the plastic component is made from approximately 90% recycled fishing nets. It's recycled, bottle caps are reused, and this reduces the amount of plastic in the world. So instead of ending up in the oceans, it finds a new home in your bathroom!

Overview of the Soapi impact

1. Discarded nets are being bought up.
2. The nets are converted into plastic granules in Denmark.
3. In Berlin, the granules are poured into Soapi molds.
4. The soap operas are assembled at our HQ.
5. Soapi hangs in your bathroom
6. Fewer plastic bottles are in the bathroom and kitchen
7. Fewer plastic containers are being purchased.